Brand book.
Right on time.

Idea

KAIRO comes from kairos, the Greek word for the opportune moment. Not clock time, the right time.

The sun in the O is the brand's moment: a sun on the horizon, rising. Sparkling natural energy from yerba mate and green coffee, 120 mg caffeine, zero sugar, canned in Antwerp.

Logo

Colour

Night#120C16

Foam#F6E9DC

Ember#FF6A2B

Sun#FFC24B

Verde#2FB37A

Noir#3A2350

Type

Inter Tight Light

Headlines, UI and body. Light 300 for display, Regular/Medium for text.

Instrument Serif Italic

The second voice: the feeling after the fact. Always italic, always the second line.

Cans

Ember — blood orange, yuzu

Verde — yerba mate, lime

Noir — dark cherry, cacao

Voice

Short, then softA hard statement, then a serif afterthought. "No spike. Just momentum."
Honest numbersSay 120 mg. Never "mega", "extreme" or "insane".
Moments, not hype07:40 before the meeting beats "unleash your power".
TaglineRight on time.