Brand book.
Leave sharp.
Idea
“Strak” is Dutch for tight, sharp and clean.
A neighbourhood barbershop with two shops, Zuid and Eilandje. Loud, wide type for confidence, a quiet serif for the human side, and one red line: the cut.
Logo
STRAK
STRAK
STRAK
Colour
Paper#F2F0EB
Ink#0E0E10
Cut red#E5432B
Steel#6C6A66
Type
Archivo Expanded
Extra Bold, always uppercase, tight leading. Headlines, buttons and prices.
Instrument Serif Italic
Small labels and asides. The barber's voice next to the sign.
Voice
- Short and direct“Sit down. Look strak.”
- No fluffPrices up front, VAT included, no “starting from” tricks.
- LocalNeighbourhood names, not “premium grooming experience”.